Essay on Consumer Behaviour
Every purchasing decision involves a certain process that occurs in the minds of customers. The first stage in this process is need recognition. In this step, a customer recognizes a need or a problem. This need can be aroused by internal or external stimuli. This internal and external stimulus actually determines which product the consumer will purchase, how much its quantity will be and also its reliability.
For this we will take the example of coke. For example, a consumer feels thirsty and he/she is looking for some soft drink. The marketing team of coca-cola is very efficient in recognizing the needs of the consumers. So, in their marketing activities, this team try to presents the solutions of the desired problem by giving different kinds of advertisements.
Evaluation of Alternatives:
This is the most important stage in consumer decision making process. In this stage, the consumer measures each brand on the specification it possesses from the information collected before. At this stage, brand beliefs play an important role in deciding the product. Branding has become so strong that today hardly anything