Essay on Consumer Behaviour

1341 Words Jan 24th, 2013 6 Pages
A number of factors involve consumer choices. In some cases, consumers will be more motivated. For example, one may be more careful choosing a gift for an in-law than when buying the same thing for one self. Some consumers are also more motivated to comparison shop for the best prices, while others are more convenience oriented. Personality impacts decisions. Some like variety more than others, and some are more receptive to stimulation and excitement in trying new stores. Perception influences decisions. Some people, for example, can taste the difference between generic and name brand foods while many cannot. Selective perception occurs when a person is paying attention only to information of interest. For example, when looking …show more content…
Finally, products which are better known, through the mere exposure effect, tend to be better liked—that is, the more a product is advertised and seen in stores, the more it will generally be liked, even if consumers to do not develop any specific beliefs about the product.

Need Recognition:
Every purchasing decision involves a certain process that occurs in the minds of customers. The first stage in this process is need recognition. In this step, a customer recognizes a need or a problem. This need can be aroused by internal or external stimuli. This internal and external stimulus actually determines which product the consumer will purchase, how much its quantity will be and also its reliability.
For this we will take the example of coke. For example, a consumer feels thirsty and he/she is looking for some soft drink. The marketing team of coca-cola is very efficient in recognizing the needs of the consumers. So, in their marketing activities, this team try to presents the solutions of the desired problem by giving different kinds of advertisements.

Evaluation of Alternatives:
This is the most important stage in consumer decision making process. In this stage, the consumer measures each brand on the specification it possesses from the information collected before. At this stage, brand beliefs play an important role in deciding the product. Branding has become so strong that today hardly anything

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