Essay on Consumer Behaviour

2240 Words Nov 29th, 2013 9 Pages
(NO 2) CASE STUDY 2: BENEFIT SEGMENTATION IN THE ORAL CARE MARKET. 5 PRODUCT VERSION THAT OFFER SIMILAR BENEFITS BY COLGATE.

1. Colgate Total 12
New advanced Colgate Total provides 12-hour protection against bacteria build-up for Superior Oral Health vs regular fluoride toothpaste. Provide 12 hours protection against bacteria build up for superior Oral Health. Fight germs 12 hours and help prevent plague, gum problems, tartar build up, cavities and bad breath. 2. Colgate Advanced White
Colgate Advanced White with micro-cleansing crystals is clinically proven to gently polish and effectively whiten your teeth in 14 days. Help to whiter teeth in 14 days, prevent stains from adhering, fight tartar, cavities and palgue and freshens
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It provides an invigorating sensation while it improves your gum health. Its clinically proven active ingredient protects against gingivitis, sensitivity, cavities, plaque, and bad breath. crest pro-health toothpastes protect all these areas dentists check most, fights teeth cavities, fights tartar buildup, whitens teeth, freshens breath, fights teeth sensitivity, fights plaque and fights gingivitis. 2. Crest 3d White Advanced Vivid Enamel Renewal Toothpaste
Whiten by removing up to 90% of surface stains in 14 days with new crest 3d white advanced vivid enamel renewal toothpaste. It not only gently polishes away stains; it also strengthens your enamel below the surface for a healthy, lustrous smile. Whitens by removing up to 90% of surface stains in just 14 days, strengthens and rebuilds enamel below the surface, provides a unique formula with foaming-action that carries whitening agents to surround teeth and fights cavities and freshens breath. 3. Crest 3d White Advanced Vivid Stain Protection To Oral Care Routine.
Whiten by removing up to 90% of stains in just 14 days for a noticeably whiter smile. new crest 3d white advanced vivid stain protection brings whitening toothpaste to a whole new level. Not only does it feature micro-cleansing whiteners that coat your teeth to loosen surface stains and gently polish them away, it also acts as a whitening protector to help prevent new ones. Up to 90% reduction of surface stains and a noticeably whiter smile in

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