Essay on Consumer Behaviour

4115 Words Mar 25th, 2012 17 Pages
A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE.
A Report submitted in partial fulfillment of the requirements for the award of the degree of

BACHELO OF BUSINESS ADMINISTRATION TO SOUTH GUJARAT UNIVERSITY, SURAT

Submitted By: TARANG P PATIL T.Y.B.B.A. (SEM-VI) ROLL NO.-23

Under the guidance of MR.HORMAZ.D.PATEL

Submitted To:

THE CO-ORDINATOR THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION
UDHNA (SUART)

March 2007

1

THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION

CERTIFICATE OF THE FACULTY GUIDE
This is to certify that the project entitled “A STUDY ON CONSUMER

BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. Submitted in partial fulfillment
…show more content…
This report is guided by their co-operation and practicable suggestion. This study work could be finished with in the period. I got chance to recognize my aratitute to all staff to B.B.A. department for making available all facilities to complete the research work. As well as to all others who extended the precious co-operation by providing all documents and details required for this work.

Place: - Surat Date: Roll No.:-23

TARANG P PATIL T.Y.B.B.A

INDEX
4

NUMBER

SUBJECT
• INTRODUCTUION • • INTRODUCTUION OF INDUSTRY HISTORY OF COMPANY CONSUMER BUYING BEHAVIOUR

PAGE NO. 7 8-9 10-14 15-20 21-23

1

2 3

• •

THEORETICAL BACKGROUND • • • • • PROBLEM DEFINATION PROBLEM DEFINATION SCOPE OF STUDY OBJECTIVES OF STUDY LIMLTATIONS OF STUDY

4



RESEACH METHODOLOGY • • • • • • INTRODUCTION RESEARCH DESIGN SOURCES OF DATA RESEARCH INSTRUMENT SAMPLING PLAN DATA COLLECTION METHOD

24-31

5 6 7 8 9 10

• • • • • •

DATA ANALYSIS AND INTERPRETATION TESTING OF HYPOTHESIS FINDINGS SUGGESTIONS SWOT ANALYSIS OF HERO HONDA REFERENCE MATERIAL • • BIBLIOGRAPHY APPENDIX

30-48 49-51 52-53 54-55 56-58 59 60-61 62-66

5

LIST OF TABLE AND GRAPH
No.
1 2 3 4 5 6 7 8 9 10 11 12

Name of Tables And Graphs
Age wise Classification Occupation wise Classification Income wise Classification Sources of finance Analysis of Preferring Auto Mobile Sources of Purchasing Bike Age

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