Consumer Behaviour with Information Technology Essay

2784 Words May 25th, 2010 12 Pages
The first major impact of information technology, as we think of it today, was the facilitation of commercial transactions electronically, usually using technology like Electronic Data Interchange (EDI, introduced in the late 1970s) to send commercial documents like purchase orders or invoices electronically.

Later, with the development of the internet, the effect of information technology on consumer behavior could be seen in the purchase of goods and services over the World Wide Web via secure servers with e-shopping carts and with electronic pay services, like credit card payment authorizations.

The Internet Boom:

"First we must confront the question of what happened during the late
1990s. Viewed from 2003, such an
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Andy Grove, CEO of Intel, is fond of pointing out that every two years more computing is manufactured than existed on the planet previously. By 2000, Grove estimates, the PC industry will be shipping 100 million Pentium-style microprocessors a year. I think he's wrong: he'll be shipping 500 million." "Wired: Why do you think computers are going to replace TVs?

Negroponte: For the past five years, people who build TV sets have been putting more and more computation into their TVs, and people who build personal computers have been putting more and more video into their personal computers. When these two industrial trends converge, there will be no distinction between the two. Don't worry about the difference between the TV set and the PC. That's not fundamental, because basically a TV set is a personal computer you look at from the sofa. Focus on the broadcasting side of it. In the future, we won't be pushing bits at people like we're doing today. It doesn't matter whether you call the receiver a TV or a PC. What's going to change is how those bits are delivered. " Future Predictions:

"[In the PSG report on predictions for 2000], my focus was on point-of-sales information being integrated with Web data. People are collecting so much data about what people are buying and returning, what goes in the shopping cart, what

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