Consumer Behavior Video Analysis

This situation is taking place in the toy section of a Walmart, there are two children accompanied with an adult, who is their father. In the beginning both children are telling their father that they want the toy they each had in their hands, the father then says “Sweetie we’re not getting a toy right now, put that down okay”. The little girl continued to cry and the father asked them both “Do you need a toy really?” both children nodded their head yes. The little girl then said “But I need this one” and the father said “I know but Grandmama is going to get you a toy later”. The child still continues to whine and the father eventually takes the toy away from both of them, the little girl repeatedly says “but I want a toy”. The fathers answer to that is “We’ll pick a toy at the front of the store”. The father then praises the boy who is not longer whining by saying “Look at …show more content…
In the video, the father was kind of suggesting and asking the children to leave the toys. Then he proceeded to tell them that they needed to leave those toys but they would get something else. He told them they could pick something out from the front and that their grandma would buy them something. He shouldn’t have told them that they would get toys later, he also shouldn’t have called the little girl a baby. That was inappropriate and unnecessary, that didn’t make the situation any better.
The father went wrong when he told the children they would get something else from the store, he just rewarded the children for throwing tantrums at the store. The dad needs to be more firm and demanding, he should tell them that they will leave those toys and walk away. I think that if the father would have been more firm and demanding the children wouldn’t have been throwing tantrums like that. Additionally, the dad could have ignored the behavior, or removed the children from the store so they could sit