Consumer Behavior: Diary of My Processes Essay

2763 Words May 8th, 2013 12 Pages
Introduction to Consumer Behaviour
Diary Assessment Activity

Table of Contents 1. Introduction……………………………………………………………. pg.3
Section 1 – Diary Entries 2. Item #1……………………………………………………………. .. pg.3 3. Item #2 ……………………………………………………………. .. pg.6 4. Item #3……………………………………………………………. .. pg.7 5. Item #4 ……………………………………………………………. .. pg.9 6. Item #5 ……………………………………………………………. .. pg.11
Section 2 – Reflection of pre and post purchase 7. Item #1 …………………………………………………………….. pg.12 8.1 Emotions & justifications used in the pre purchase ………. pg.12 8.2 Emotions & justifications used in the post purchase ……… pg.13 8. Item #2 ……………………………………………………………… pg.14 9.3 Emotions & justifications used in
…show more content…
I generally go through a set of work shoes every 8-12 weeks so I am very familiar with my needs and wants for this purchase. My familiarity with the purchase also makes it easy to find suitable product distributors (as I often buy from the same retailers each time) and reflects a routinised response behaviour level of decision making. The three main considerations I took into account when making this purchase were: * Price * Comfort * Style
With these considerations taken into account, I was able to select a pair of patent leather wedged heels from Shoe Box for $79.95.

Section 2 – Reflection of pre and post purchase 7. Item #1 HP ‘Beats Audio’ Laptop

8.1 Emotions & justifications used in the pre purchase
When determining the most important criteria for this purchase, the internal influence of personal past experience played a significant role. By evaluating past experiences with previous products I was able to create a specific evoked set of potential products. Equally as influential, the marketing of this product targeted both my dogmatic personality (preference of innovative products) and my emotional purchase decisions. As shown in figure 5, the advertisement used increased sensory input as well as targeting product/brand benefits to appeal to my personality and positively motivate my

Related Documents