Consumer Behavior Case Study Essay

1247 Words Sep 25th, 2012 5 Pages
Consumer behavior case study

Introduction of the company
HSBC Bank UK is a public limited company that is headquartered in London, England. The HSBC was founded in Hong Kong, China, but was forced to move to London in 1992.

According to Forbes Magazine, HSBC Bank is the largest banking group in the world. Also, Forbes Magazine stated that the bank is the sixth largest company in the world.

HSBC Bank has many locations all over the world; a significant number of the locations are within Asia. HSBC Bank is also listed in the Stock Exchanges on Hong Kong, Paris, New York City, Bermuda and London.

With all of its geographical locations, none dominate in terms of total earnings for the HSBC Bank group, but an increase in the
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Some American management consultants
Recommend having meetings standing up to save time.

Which wouldn’t suit this Japanese chairman,who likes to take the time to contemplate what is being discussed.

Question 2
Do you believe that the technique used by HSBC is likely to enhance the initial learning and subsequent recall of HSBC’s message? Explain your answer.
From what the case study stated in, the technique used by the HSBC is likely to enhance the initial learning and the subsequent recall of HSBC’s message.
Positioning of the target market, "The world's local bank", which stressed that HSBC has global business capabilities and it is a powerful global bank; on the other hand, it emphasized the unique needs of HSBC focus on the local consumers. “The global finance, the local wisdom”, it adapts to meet the needs of local consumers. HSBC roots local, knows very much about the local financial market characteristics, and provide the local finance service enterprise idea conforms to the local demand characteristics. It reflects the bank’s diversity and cultural diversification, the HSBC respects all of the individuals and groups, Tailor-made service for every customer.
In addition, the theme “different values make the world a richer place”, everyone’s

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