Essay about Consumer Behavior And Consumer Behaviour

1053 Words Aug 26th, 2015 5 Pages
Consumer culture began after the development of mass-production in the late 1800s. Through the analysis of consumer behaviour, shops were able to influence what their customers buy. Consumer behaviour is defined as the study of customers and the methods that they take to choose a product or service. Marketers spend millions of dollars in the research of consumer behaviour and the creation of consumer strategies. When a customer enters a store today, they are surrounded by an abundance of products, which then prompts a sense of scarcity. Companies use marketing strategies to encourage their customers to turn their wants into ‘needs’. Through these strategies, the companies are able to increase the sales of their products. This is how small businesses are able to become wealthy global companies, such as IKEA and McDonald’s.
IKEA is a Swedish furniture store who has become a globally recognised company through the use of many consumer strategies. As of 2004, IKEA had more than 200 stores in 32 countries. IKEA also sells approximately 12,000 different products, this therefore attracts a large number of customers. IKEA set up display rooms with different themes and the stores are laid out so that customers are virtually forced to see each room. These display rooms encourage customers to refurbish an entire room instead of purchasing only one product. Many IKEA stores also have Swedish restaurants and a play area for children to be dropped off while parents browse the store.…

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