There is a high level of uncertainty in in the construction industry in the United Kingdom, and specially investment in construction and infrastructure from the private and public sector. We can see a decreasing trend in the business confidence level (see Figure 4).
Social
Uncertainty for the continuity that the United Kingdom government support several schemes to help English to buy their houses such as equity loans, mortgage guarantee, newbuy, shared ownership5 which gives reliefs in terms of credit accessibility, no charges for the first 5 years, afterwards, low fees.
Technological
Competent Person Scheme is when people can self-certify their technical skills and practical qualifications5 in the field of construction and the process through an inspector is not necessary any more. If the number of people increases into this scheme there is going to be more tradesman to buy directly …show more content…
On the market environment, a priori, looks that the company is in a good position, however it is important to be aware that the market growth for 2017 still very uncertain. In terms of differentiation from competitors, even that the relative product quality and pace of change is not adverse, the relative price is a factor where is considered as discount, so the customers are price sensitive unless they find other services to increase their loyalty to the company. In the discretionary budget allocation, Travis Perkins is in a good position where expenses in marketing and research and development are considerable low. Finally, in the capital and production structure, because the company is in trade the value added is very low considerable to the investment required, there is any major transformation into the products. In Figure 7 we can see the details of this