Conspicuous Conservation Analysis

3186 Words 13 Pages
Register to read the introduction… There has been recent research that shows that when people buy an electric car, or solar panels for their roofs, their decisions are sometimes motivated by a desire to be with the in-crowd, to be perceived as trendy and fashionable to their peers (Sexton & Sexton, 2011). There is actually a term that has been coined recently called Conspicuous Conservation, which is defined as “engaging in activities that are environmentally friendly in order to obtain or signal a higher social status” (Wade, 2010). It is an interesting social phenomenon that nevertheless plays well into the roadmap of our …show more content…
According to projections, the US economy will grow about 2% until 2020, while the European economy will see growth of about 1% (Rapoza, 2012). Although a recession will always be possible in the future, it seems there is no indication that this will happen on a short term. This means that as the economy continues to be stable, consumers should remain confident and willing to invest in our products. The same can be said for inflation, which according to to projections should hold at about 2 percent for the next few years, which is reasonable and should mean that the effect on the price point of our product line will not be substantial. Also the same can be said for all the other consumer products, so consumers will not be strained financially which means a positive outlook for our short-term sales …show more content…
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