Connoisseur’s New Product Development
Beauty is in the eye of the beholder. While new and shiny can be alluring, old and worn can seem far greater when emotions are attached. When people have a connection with the things around them, their surroundings take on a new level of beauty. When a product fulfills a person’s needs, wants, and desires on every level, it becomes more that a product; it becomes a gift. Products can only achieve gift level their developers understand the problems and opportunities that are the product’s essence.
As societies change new trends emerge. Many trends are social; such as the emergence of new cultural trends and the revival of historical trends (Cagan & Vogel, 2013). Some factors are economic; like shifts …show more content…
People perceive value in relation to how well the product solves their problems (Annacchino, 2007). When products are seen as useful, usable, and desirable, they are seen as valuable (Cagan & Vogel, 2013). A value opportunity (VO) analysis lets a team compare products through qualities such as emotion, aesthetics, identity, ergonomics, impact, core technology, and quality (Cagan & Vogel, 2013). By conducting a VOA developers can gage how well a product can solve the user’s problem. When a product not only solves their initial problem, but also fulfills their fantasies, people develop deep emotional bonds with the product (Boatwright & Cagan, 2010). When companies create valuable problem-solving products, customers stay loyal and committed to the brand.
Creating a valuable product can be a very difficult task and requires a team that is talents, dedicated, and invigorated. The new product development process requires a diverse team that works on the same page and communicates openly (Peace, 2011). Successful product development must be a shared vision where the entire team enjoys the process (Cagan & Vogel, 2013). Including as many members as possible, as often as possible, can invigorate the team by letting individual members feel appreciated when their ideas are examined and discussed (Peace,
Beauty is in the eye of the beholder. While new and shiny can be alluring, old and worn can seem far greater when emotions are attached. When people have a connection with the things around them, their surroundings take on a new level of beauty. When a product fulfills a person’s needs, wants, and desires on every level, it becomes more that a product; it becomes a gift. Products can only achieve gift level their developers understand the problems and opportunities that are the product’s essence.
As societies change new trends emerge. Many trends are social; such as the emergence of new cultural trends and the revival of historical trends (Cagan & Vogel, 2013). Some factors are economic; like shifts …show more content…
People perceive value in relation to how well the product solves their problems (Annacchino, 2007). When products are seen as useful, usable, and desirable, they are seen as valuable (Cagan & Vogel, 2013). A value opportunity (VO) analysis lets a team compare products through qualities such as emotion, aesthetics, identity, ergonomics, impact, core technology, and quality (Cagan & Vogel, 2013). By conducting a VOA developers can gage how well a product can solve the user’s problem. When a product not only solves their initial problem, but also fulfills their fantasies, people develop deep emotional bonds with the product (Boatwright & Cagan, 2010). When companies create valuable problem-solving products, customers stay loyal and committed to the brand.
Creating a valuable product can be a very difficult task and requires a team that is talents, dedicated, and invigorated. The new product development process requires a diverse team that works on the same page and communicates openly (Peace, 2011). Successful product development must be a shared vision where the entire team enjoys the process (Cagan & Vogel, 2013). Including as many members as possible, as often as possible, can invigorate the team by letting individual members feel appreciated when their ideas are examined and discussed (Peace,