Hi Phuc, I think you did a great job explaining your agreement with Frank’s contention of the market no longer promoting conformity, but instead promoting individualism. With today’s younger generation that heavily believes in individuality, it is obvious that big companies and corporations use this in their marketing strategy. Slogans such as “There’s no one way to do it” by Levi’s and “Innovate Don’t Imitate” by Hugo Boss that Frank mentions are evident examples how companies use the popularity of individualism to promote their products. I liked your example of the iPhone because I can definitely see how it provides “never-ending self-fulfillment” and “constantly updated individualism” that Frank mentions. The iPhone is a great example because
