Conformity influences behavior in ways that might never be expected. From deindividuation to normative social influence, Kim & Hommel (2015) and Koban & Wager (2016) conducted experiments to explore conformity in more depth. Each of the articles that present these experiments on conformity are reviewed and compared to reach the goal of demonstrating research regarding conformity. Kim & Hommel (2015) tested the similarity between the actions an individual observes and that individual’s own actions following, in regard to judging beauty with levels of attractiveness. Koban & Wagner (2016) conducted an experiment that measured social influences on pain in which information about other reports of pain seem to physiologically effect individuals
