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Conformity And Deindividuation During A Flash Mob

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The Social Psychology chapter has concepts that relate to flash mobs including conformity and deindividuation. Conformity deals with an indirect social pressure involving a change in behavior in order to fit in with a group. For example, bystanders to the flash mob may be questionable as to what is going on, but when more and more people join the flash mob, the bystanders are indirectly pressured into joining. In addition to conformity, people may experience the phenomenon deindividuation, during a flash mob. This phenomenon occurs when a person loses their individuality and hands themselves over to the mood and actions of the group. Behaviors resulting from deindividuation can be positive or negative. Negative deindividuation occurs when groups

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