The simple definition of “conformity” in a social-psychological context is the changing of one’s opinion, beliefs, and behaviors to better fit with the social norms of the majority. Social norms are standards in society that are considering satisfactory behavioral protocol that are labeled to be acceptable in a community (Kasin, Fien, & Marcus 2017). The term can be positive or negative in terms of both connotation and denotation. For example, the use of the term “groupthink,” while suggesting conformity to the norms of a group, is also negative in both its connotation and denotation.
