Confectionery Industry Essay examples

1112 Words Sep 19th, 2015 5 Pages
4/14/2015
4/14/2015

Umer Rizwan
Umer Rizwan
S.M.RAZA
S.M.RAZA
Faiq Mehfooz
Faiq Mehfooz
Arsalan Waseem
Arsalan Waseem
CONFECTIONERY IN PAKISTAN

CONFECTIONERY IN PAKISTAN

Table of Contents OVERIVEW 2 CONFECTIONERS 2 BAKERS 2 TRADE BODY 3 DEMAND: 3 SUPPLY 3 RAW MATERIAL AND ITS SUPPLY 4 MARKET ASSESSMENT: 5 MARKET SIZING AND LENDING POTENTIAL 5 OWNERS PROFILE 7 BUSINESS CYCLE 7

OVERIVEW
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. In general, though, confectionery is divided into two broad and somewhat overlapping
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BAKERS * Dilpasand * United King * Sohny Sweets * Nirala Sweets, * Ideal Bakers, * Copper Kettle,
Our main focus in this report will be on the unorganized or generic sector and its product which includes Bakery biscuits, Nimco, sweets, potato chips and other products.
TRADE BODY
There are two prominent trade groups involved in this industry namely, 1. Pakistan Biscuit & Confectionery Manufacturers Association 2. Pakistan Food Association
DEMAND:
According to Pakistan Biscuit & Confectionery Manufacturers Association, Pakistanis Bakery and Confectionary Industry has grown with an average annual rate of 6.5% to 7.5% during 2002-2010. The demand for products is subject to raw material prices and changing consumer trends. Driven by advertising initiatives, consumer preferences are continually changing in favor of new packaged products, chocolates and other snacks. Independent retailers and wholesalers are still the largest delivery channel to customers. Foreign or imported brands as well as large scale local confectionery companies are successfully targeting the lower segment of the market by introducing low end products between the price range of PKR 5 to PKR 25. The demand is still quite high for traditional occasions such as religious and weddings. Although considering rising inflation, economic

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