Essay about Conductng a Internal Analysis Within Kraft's Corporation

3854 Words Dec 11th, 2012 16 Pages
CONDUCTING AN INTERNAL ANALYSIS WITHIN KRAFT’S CORPORATION

INTERNAL ANALYSIS AND SWOT ANALYSIS

TRIDENT UNIVERSITY INTERNATIONAL

AVIE MARIE JOHNSTONE

STRATEGIC MANAGEMENT MGT599 MODULE 2 SESSION LONG PROJECT

PROFESSOR LARRY BANKS

NOVEMBER 5, 2012

Rapid growth and under developed financial and operational controls are common characteristics of many start-up
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(IBM). (30-Jun-2010). “It shows just how open Kraft Foods is to new approaches.” That focus has helped Kraft Foods become the world’s second-largest food company, with annual revenues of approximately US$50 billion and sales in more than 160 countries. It also keeps HR strategists on the lookout for better ways to attract and recruit key talent, streamline processes and maintain operational excellence. (IBM). (30-Jun-2010).
Kraft Foods decision makers determined that one lever to support those efforts and an ambitious multiyear transformation was to outsource selective back-office functions, said Karen Isaacson, Kraft Foods’ vice president of HR administration outsourcing. To that end, they sought a transformation partner that could deliver an integrated solution to help them meet technology and functional needs, and support their growth strategy. Kraft Foods’ search led to IBM. (IBM). (30-Jun-2010).
4. Other? Kraft Foods Group Inc stood by its full-year outlook on Wednesday as it works to better tailor its product portfolio to a weak economy in North America, the only region the newly independent company now operates in. Kraft was spun off last month from the maker of Cadbury chocolates and Oreo cookies, which goes by the name of Mondelez International. Unlike Mondelez, which got some 45 percent of its sales

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