Communicator Strategy

The communicator strategy focuses on the person who is delivering the message. The communicator has an objective and such objective is to receive the desired response or outcome. Objectives are separated into three types; general, action and communication. A general objective is the core or the main point and or idea. When dealing with action objectives, the general objective is specified into action outcomes with specific, measurable and time bound steps. Similarly, the communication objective becomes more specific and it is focused on the result one wishes to achieve. In the case scenario I would lean towards using all three objectives when communicating with my employees. Using all three objectives I would let my employees know that the purpose for the next six months is to increase our customer base. To accomplish such goal at least 20 new clients would be signed monthly and as a result we would have 120 new clients with signed and returned contracts. Audience strategy focuses on who is receiving the message. …show more content…
The book mentions three different channels of communication; written, oral or blended. The channels of communication can be highly interacted moderately interactive or minimal. In present time computers, the internet and phones have change the way we communicate both with advantages and disadvantages. The channel I would use with my employees is a blended type. I would communicate the new information in a meeting. This would allow me to see my employee’s reactions, answer questions and listen to their comments, suggestions and concerns. I would follow up by sending the same information discussed in the meeting via email where they could go back and read or refresh on ideas mentioned. There are some people that would feel more comfortable in asking questions or express themselves on the matter without having to be in front of an audience, and an email would provide this to