Comscore's Business Model

Foundation 25, 30). Additionally, consumers age 18-24 have grown up “with cell phone awareness” and “experience[e] cell phones as a part of their everyday lives” (ComScore). Consumers age 25-34 “fall in between two distinct age groups: those who grew up with cell phone knowledge and those who did not,” but a large majority have adopted cell phones as their main tool of communication (ComScore). 98% of consumers age 18-29, and 97% of consumers age 30-49 own a mobile phone. A majority of these consumers use their phone for communication, internet access, email and text communication, listen to music, and use location and direction information, and 19% (at the time of the survey) had used their cell phone for an emergency situation the past 30 …show more content…
The largest competition for the firm’s current product are solar powered external chargers, portable hand crank USB chargers, hydroelectric chargers, thermoelectric chargers, and portable wind energy chargers, as these all have clean energy solutions to powering a mobile device and are portable. Aside from the more traditional portable clean energy chargers listed above, the firm’s closest competition is InStep NanoPower, which is a firm that creates shoes with the capability of charging a phone after use, and uses mechanical energy derived from the users walking and running (InStep NanoPower). Nevertheless, the Never Dead mobile charger appears to have some strong advantages over its competition. The firm’s product is approximately the size of a deck of cards, and could easily fit inside a pocket or be clipped on a waistband. As the consumer is walking or running the product stores the energy created and the consumer access the product whenever necessary. This is an advantage compared to most portable chargers, …show more content…
The user clips the charger onto their belt, and the more they move, the more power will be generated. The founder’s scientific backgrounds in fields such as engineering and biotechnology were instrumental to the development of this idea. Additionally, the founder’s experiences while camping and hiking gives them market insight. There are few ways to keep a mobile phone charged while hiking or on a camping trip, and most are relatively inconvenient, such as portable mobile phone chargers that must be charged before-hand. The Never Dead charger charges itself based on how much the user moves. Due to the technology, the founders believe that the kinetic energy based mobile phone charger would be most suitable for consumers who partake in outdoor activities. The product will therefore be tailored to specifically fit their needs and be appealing to that