Prophets For Benefits Of Advertising

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Prophets for Profits Advertisements are public announcements or notices that promote a product to certain audiences. They feature elements that will try to attract attention from a particular group of audience and persuade them to purchase the product. One of the constant sources of advertising is the cosmetic industry. COVERGIRL is one of the biggest cosmetic companies in today’s industry. They are known for using famous personalities to promote their products—such as Ellen Degeneres, Sofia Vergara, Drew Barrymore, and many more. In this particular advertisement, the company is promoting a make-up foundation, which features Taylor Swift in a very natural/ light make up, with a phrase stating, “a breath of fresh air! flawless coverage with a light-as-air feel” in bolded letters. To …show more content…
The advertisement mentions that the company “…took out a heavy synthetic and put in a light touch of cucumber”. This phrase appeals to the audience because it offers a reasonable claim. Cucumbers are known to be beneficial to the skin, which encourages consumers further to buy their product. Megan Ware, a registered dietician nutritionist, states that “[cucumbers] have a cooling and soothing effect that decreases swelling, irritation and inflammation when used topically”. For this reason, consumers of the product would feel safe because they would associate the product as natural and would not cause any irritation to their skin. Furthermore, COVERGIRL is known as an affordable brand that offers good quality products; therefore, stating that “[even] a $180 makeup can’t beat the lightweight feel” their product offers persuades their audience to choose a luxurious quality at a very affordable price. Although the advertisement does not feature any statistics or rational facts to persuade their audience, it presents claims that appeal to the audience as a reasonable reason to buy their

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