Competitor SWOT Analysis: San Miguel Corporations, Purefoods

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Competitor SWOT Analysis (Direct)

1.) San Miguel Corporations, Purefoods Offering Strength Weakness
Product • Different brands of same product line:

Hotdogs:
 Beefies
 Tender Juicy
 Star
 Vida

• Burger Patties
• Bacon
• Chick N’ Tasty
• Fiesta Ham
• Fun Stuff Nuggets
• Boneless Wingers

Canned Gooods:
• Corned Beef
• Sisig
• Luncheon Meat

There are lots of processed meat manufacturer but their product is still rare due to the reason that all manufacturers have special recipes added to the hotdogs.

Offering different brand of product but same product line
What lead them to their competitive advantage are their being acknowledge by the FDA, years of serving in the wholesalers, retailers, and consumers, and the brand name is well-known
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NMIS awarded “AAA” Meat Processing plant award.

Its flagship brand of Mekeni picnic Hotdog is perfect for the apetite of its customer. .
Cannot personally tap into SME business, resellers/retailers are ones who are talking business to business

Price Price Range of
150-300 depending on the product

You are paying for the quality of processed meat that they are serving. They can price their product higher because of the international and local awards that they were able to get. You ae paying for the revenue premium of the brand.
Promotion
Online Website,
TV advertisement Wide range of economies of scale, nationwide-international reach. Due to their wide range of reach, they can also be destroyed by mass media if there will be negative reactions to their product
Place
Supermarket
Such as SM, Puregold, Rustans, Robinsons, etc. “Masa” has its easy access in having their product
Stiff competition inside the supermarket due to many products that are also displayed

They don’ have business to business transaction with SME food enterrises. Costumer needs personally to go to supermarket to acquire their product.

3.) Pacific Meat Company. Inc.
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.
Cannot personally tap into SME business, resellers/retailers are ones who are talking business to business

Price P40-500 Depending on the product You are paying for the brand name proven for its quality and accessibility of the product L You are paying for the revenue premium of the brand.
Promotion
Online Website,
TV advertisement Wide range of economies of scale, nationwide-international reach. Due to their wide range of reach, they can also be destroyed by mass media if there will be negative reactions to their product
Place
Supermarket & Online Mass has its easy access in having their product in the market.

They also have franchise outlets where they distribute their product. Stiff competition inside the supermarket due to many products that are also displayed

The franchised outlet store is located at dapitan. Where customer from Espana, Lacson, and P. Noval are not aware that they are there.

5.) Processed Meat Longanissa Cabanatuan Offering Strength

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