Table: QDP of The Chateau Concept Store
Competitor Analysis I identified competitors with almost the same kind of business model. Some of them were firsts in the industry and some of them are new entrants as well. The marketing mix (product, price, place, promotions) are sourced from the competitor’s websites, social media pages as well as personal experiences.
Zaril Lifestyle Concept Store
Product • Zaril offers products from different brands that belongs to the following categories: Apparel, beauty and physique, food, and décor and gadgets.
• For their partner brands, they offer a full shelf, half shelf and counter spaces.
Place • Zaril is located in Maginhawa, a usual stop for students and young workers hoping to unwind and …show more content…
Price • There is no available information regarding the rental price. However, the average price of the products of their partner brands are pretty much affordable.
Promotions • Shopitude has an inactive facebook page.
• Customer reviews are not replied to.
• Their Instagram page has a strong following and they regularly posts pictures of their stores.
Competitor Analysis: Marketing Mix of Shopitude The location of Shopitude in Espana is ideal because it is along the main road. It is also easily seen and near FEU and UST so students flock the concept store from time to time. For the interiors, Shopitude has a simple black and white design. The dim lighting also makes it hard for customers to get a proper view of the products.
Style Metro
Product • They have partner brands offering a variety of products from food and pastries, clothing, shoes, geek accessories, beauty products, gadgets, etc.
• For the spaces for rent, there are different sizes of shelves and racks available.
Place • Style Metro is located in Espana, along the main road, also near Shopitude.
Price • Style Metro offers a variety of prices for their partner brands depending on the size of the shelf or rack that’s going to be …show more content…
Competitor Analysis: Marketing Mix of Style Metro The interiors of Style Metro are girly, pinkish and extremely bright. Which, according to online reviews, engages and entices the customer to enter and shop in the concept store. They also find the make-up products being sold in the concept store interesting and very affordable. In the reviews, it can be presumed that majority of the market of Style Metro are women.
To The Nines
Product • Products are exclusive and mostly expensive online brands like Ibarra watches, Ilustrado, etc.
• Spaces for rent are full shelves, half shelves, and counter
Competitor Analysis I identified competitors with almost the same kind of business model. Some of them were firsts in the industry and some of them are new entrants as well. The marketing mix (product, price, place, promotions) are sourced from the competitor’s websites, social media pages as well as personal experiences.
Zaril Lifestyle Concept Store
Product • Zaril offers products from different brands that belongs to the following categories: Apparel, beauty and physique, food, and décor and gadgets.
• For their partner brands, they offer a full shelf, half shelf and counter spaces.
Place • Zaril is located in Maginhawa, a usual stop for students and young workers hoping to unwind and …show more content…
Price • There is no available information regarding the rental price. However, the average price of the products of their partner brands are pretty much affordable.
Promotions • Shopitude has an inactive facebook page.
• Customer reviews are not replied to.
• Their Instagram page has a strong following and they regularly posts pictures of their stores.
Competitor Analysis: Marketing Mix of Shopitude The location of Shopitude in Espana is ideal because it is along the main road. It is also easily seen and near FEU and UST so students flock the concept store from time to time. For the interiors, Shopitude has a simple black and white design. The dim lighting also makes it hard for customers to get a proper view of the products.
Style Metro
Product • They have partner brands offering a variety of products from food and pastries, clothing, shoes, geek accessories, beauty products, gadgets, etc.
• For the spaces for rent, there are different sizes of shelves and racks available.
Place • Style Metro is located in Espana, along the main road, also near Shopitude.
Price • Style Metro offers a variety of prices for their partner brands depending on the size of the shelf or rack that’s going to be …show more content…
Competitor Analysis: Marketing Mix of Style Metro The interiors of Style Metro are girly, pinkish and extremely bright. Which, according to online reviews, engages and entices the customer to enter and shop in the concept store. They also find the make-up products being sold in the concept store interesting and very affordable. In the reviews, it can be presumed that majority of the market of Style Metro are women.
To The Nines
Product • Products are exclusive and mostly expensive online brands like Ibarra watches, Ilustrado, etc.
• Spaces for rent are full shelves, half shelves, and counter