Competitor Analysis
TRESemmé did not start as the huge company they are today, growing from the ground up and fighting for their spot is what they had to do. TRESemmé has major competition within the healthy and green lifestyle shampoo brands, Pantene and Dove being the two biggest competitors. Pantene and Dove try to make products with “less” chemicals that are good for the lifestyle their consumers are living. The products are there to fit perfectly into the consumers’ lifestyle. Most of the products perform the same tasks with prices ranging from $5-$9. This difference in pricing between the brands creates competition among them. The strengths of TRESemmé is the leading factor that they have taken out of all their chemicals and swapped …show more content…
Secondly, a huge strength is the fact that these products are not only, recommended by salons but they use these products in their salon. Third, the transition from business to business to business to consumers really allows for a wider target market. Lastly, the most important strength is the ingredients that are used in making these green, health-conscious products. This line is made with all natural ingredients, such as coconut milk, aloe vera, green tea and ginger, and are completely free of dyes and parabens. The weaknesses of TRESemmé lie in the underdeveloped African- American and Latin- American hair care industry. They are really yet to develop hair care products that are used to treat this texture and kind of hair. This is something their competitors have surpassed them in as of right now. Secondly, the transition from business-to-business to business-to-consumer may have cost TRESemmé some of its top “elite” consumers, due to the fact that these types of consumers may think this salon quality product should be exclusive. The opportunities that TRESemmé has in the future lie along the lines of …show more content…
Demographically, they target women of all ethnic backgrounds that have all different types of hair. Catering to all types of hair broadens their consumer base to ethnic backgrounds of all types of people. Adding onto this, TRESemmé also targets women of all different incomes, as well as educational backgrounds. The price points allow this to happen and fit into consumers lives, no matter what kind of life they are living. Psychographically, it targets people who believe in a healthy way of life as well as a green way of life. The consumers truly believe in a way of life without chemicals in their products. They trust that the products with no chemicals is better for them, their way of life and their families. With the organic products like coconut milk and aloe vera, the green way of life is put as top priority. Shopping in their organic and green places, they will always be able to find the product that they are looking
TRESemmé did not start as the huge company they are today, growing from the ground up and fighting for their spot is what they had to do. TRESemmé has major competition within the healthy and green lifestyle shampoo brands, Pantene and Dove being the two biggest competitors. Pantene and Dove try to make products with “less” chemicals that are good for the lifestyle their consumers are living. The products are there to fit perfectly into the consumers’ lifestyle. Most of the products perform the same tasks with prices ranging from $5-$9. This difference in pricing between the brands creates competition among them. The strengths of TRESemmé is the leading factor that they have taken out of all their chemicals and swapped …show more content…
Secondly, a huge strength is the fact that these products are not only, recommended by salons but they use these products in their salon. Third, the transition from business to business to business to consumers really allows for a wider target market. Lastly, the most important strength is the ingredients that are used in making these green, health-conscious products. This line is made with all natural ingredients, such as coconut milk, aloe vera, green tea and ginger, and are completely free of dyes and parabens. The weaknesses of TRESemmé lie in the underdeveloped African- American and Latin- American hair care industry. They are really yet to develop hair care products that are used to treat this texture and kind of hair. This is something their competitors have surpassed them in as of right now. Secondly, the transition from business-to-business to business-to-consumer may have cost TRESemmé some of its top “elite” consumers, due to the fact that these types of consumers may think this salon quality product should be exclusive. The opportunities that TRESemmé has in the future lie along the lines of …show more content…
Demographically, they target women of all ethnic backgrounds that have all different types of hair. Catering to all types of hair broadens their consumer base to ethnic backgrounds of all types of people. Adding onto this, TRESemmé also targets women of all different incomes, as well as educational backgrounds. The price points allow this to happen and fit into consumers lives, no matter what kind of life they are living. Psychographically, it targets people who believe in a healthy way of life as well as a green way of life. The consumers truly believe in a way of life without chemicals in their products. They trust that the products with no chemicals is better for them, their way of life and their families. With the organic products like coconut milk and aloe vera, the green way of life is put as top priority. Shopping in their organic and green places, they will always be able to find the product that they are looking