Swot Analysis Holiday Inn

The best positioning for Holiday Inn and Holiday Inn Express brands is the competitive positioning strategy. The competitive strategy involves the companies making a strategic plan for differentiating the two brands in their market segments in order to make them competitive. The two brands operate in the mid-range market segment that is undoubtedly flooded with many other quality brands. The mid-range segment is significantly large and available in almost all countries where InterContinental brand is situated. As such, to make Holiday Inn and Holiday Inn Express competitive, the company must differentiate the two brands in the market through promotion and quality product and service offering. This study discusses how adoption of the competitive …show more content…
This analysis is critical in identifying the particular aspects that make both Holiday Inn and Holiday Inn Express stand out in the marketplace. These strengths may include the quality of personalized services, well-equipped rooms, healthy meals, business services, strategic location in the market, general comfort, and promotional proficiencies. Weaknesses of the two brands could include product presentation, physical locations, and promotional shortcomings. Consequently, the group can utilize the strengths to cement the positioning of the brands in the markets and also devise ways of overcoming the weaknesses of the brands. Competitive positioning also involves evaluation of consumer needs and wants. As such, the company can prioritize of fulfilling these needs as they expand the Holiday Inn and Holiday Inn Express brands. Prioritizing of the consumer needs and wants will involve the development of new products and innovations that suit these wants. Moreover, the new ideas should exceed consumer and competitor expectations in order to be competitive. Moreover, Holiday Inn and Holiday Inn Express should be able to predict future customer needs and wants in each market segment so that they can address them early …show more content…
Some barriers could have little effect on the success of the brands while others could necessitate extremely competitive market entry approaches. The barriers that Holiday Inn and Holiday Inn Express brands could face in their markets include high costs, lack of skilled labor, market saturation, and patents. These variables could affect a successful market penetration in the segments and hence make the competitive advantage of the brand to decline. Therefore, appropriate actions to counter the adverse effects will promote competitiveness of the