Competitive Rivalry Case Study

1925 Words 8 Pages
Register to read the introduction… Please describe this for Company G.
Threat from New Entrants As you discover what this is, discuss the possible threat from new companies entering the market. Also consider how the Internet impacts this.
Threat from Buyers As you discover what this is, discuss the possible threat from buyers, which may or may not be the same as consumers – depending on your distribution system. Is it possible for them to band together and demand volume discounts? Also consider how the Internet impacts this.
Threat from Suppliers As you discover what this is, discuss the possible threat from suppliers to Company G. Are there few or many? How does that impact Company G’s ability to continue delivering product at a reasonable price? Also consider how the Internet impacts this.
Threat from Substitutes As you discover what this is, discuss the possible threat from substitute products. Depending on your product, there may or may not be direct substitutes. Before your product came out, however, how did consumers solve the problem? What other alternatives do they have? Also consider how the Internet impacts
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Please refer to the recommended text (see index topics “objectives in an organization,” “pricing objectives,” and “pricing strategies”) and the learning community for information on creating objectives. It is recommended that objectives be realistic, measurable, and time-specific. Keep in mind that strategies support objectives – they are not the objectives themselves.
Place Objective
This is where you will describe a place or distribution objective. Please refer to the recommended text (see index topics “objectives in an organization” and “pricing strategies”) and the learning community for information on creating objectives. It is recommended that objectives be realistic, measurable, and time-specific. Keep in mind that strategies support objectives – they are not the objectives themselves.
Promotion Objective
This is where you will describe a promotion objective. Please refer to the recommended text (see index topics “objectives in an organization,” “promotions, measuring effectiveness,” and “promotional strategies”) and the learning community for information on creating objectives. It is recommended that objectives be realistic, measurable, and time-specific. Keep in mind that strategies support objectives – they are not the objectives

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