1. Introduction to Competitive Intelligence (CI)
Now at present, the business environment is very competitive and complex with several of products and services offered to attract customer. Thus, the organization needs to be alert with the growing needs of their customer and anticipate the movement of their competitor. Dubey (2013) point out that CI is the right tool for anticipating and predicting business scenario in future as well as helps the decision makers. The term competitive intelligence (CI) is widely used in the business environment in order for the organization to gain competitive advantage. CI is an essential component in order to develop business strategy and its analysis provides relevant information and strategically relevant …show more content…
More modern German intelligence grew in the eighteenth century and the Germans realized that by scouting the European Continent they could compete with British and French firms by applying foreign scientific advances to their own industrial processes (Rouach & Santi, 2001). The important of CI in japan start in 1868 when the Emperor Meiji encourages Japan to absorb best practices in order to compete with the West. After the World War Two, Japan enhanced their military espionage capabilities into economic …show more content…
The characteristics of OSINT will ensure the effective use of open source. These characteristics are reliability and authority, updated and archived, updating features and easily accessible (Fleisher, 2008).
3.1. Reliability and Authority
Reliability of information sources need to take into account while gathering the information in open source. The reliability is closely related to authority. Analyst need to ensure that the insight that being used as their intelligent come from authoritative, edited and review sources. This is because; the authoritative will determine the accuracy of information. If the information is accurate, then it is reliable. By using the reliable and authoritative information, analyst will be able to avoid “GIGO” or commonly known as garbage in garbage out.
Tagtekin (2014) argues that open source allows just anyone to post information online. Thus, content accuracy for those information posted online tend to be misinformation. Determining the reliability of information is not an easy exercise, it requires the comparison with multiple resources and data collection; assessing the historical reliability of the sources with the same subject as well as confirmed the consistency of the sources with the confirmed fact and
Now at present, the business environment is very competitive and complex with several of products and services offered to attract customer. Thus, the organization needs to be alert with the growing needs of their customer and anticipate the movement of their competitor. Dubey (2013) point out that CI is the right tool for anticipating and predicting business scenario in future as well as helps the decision makers. The term competitive intelligence (CI) is widely used in the business environment in order for the organization to gain competitive advantage. CI is an essential component in order to develop business strategy and its analysis provides relevant information and strategically relevant …show more content…
More modern German intelligence grew in the eighteenth century and the Germans realized that by scouting the European Continent they could compete with British and French firms by applying foreign scientific advances to their own industrial processes (Rouach & Santi, 2001). The important of CI in japan start in 1868 when the Emperor Meiji encourages Japan to absorb best practices in order to compete with the West. After the World War Two, Japan enhanced their military espionage capabilities into economic …show more content…
The characteristics of OSINT will ensure the effective use of open source. These characteristics are reliability and authority, updated and archived, updating features and easily accessible (Fleisher, 2008).
3.1. Reliability and Authority
Reliability of information sources need to take into account while gathering the information in open source. The reliability is closely related to authority. Analyst need to ensure that the insight that being used as their intelligent come from authoritative, edited and review sources. This is because; the authoritative will determine the accuracy of information. If the information is accurate, then it is reliable. By using the reliable and authoritative information, analyst will be able to avoid “GIGO” or commonly known as garbage in garbage out.
Tagtekin (2014) argues that open source allows just anyone to post information online. Thus, content accuracy for those information posted online tend to be misinformation. Determining the reliability of information is not an easy exercise, it requires the comparison with multiple resources and data collection; assessing the historical reliability of the sources with the same subject as well as confirmed the consistency of the sources with the confirmed fact and