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The company was founded the company in 1994 and launched on the Internet in 1995 as an online bookstore. The business is built around two values, frugality and customer service. Amazon has been ranked number one in customer satisfaction and service. A key to Amazon’s success was the decision to forego early profits to secure market share. As a result, Amazon is one of the most recognizable online retailers. Amazon’s shipping costs are relatively high in comparison to other online retailers. Despite increases in shipping costs they have yet to adjust their pricing strategy. Dependence on the North American market, despite expanding into international markets is another weakness. Amazon still derives 55% of its sales, from the North American market. This dependence could have adverse affects on Amazon’s future market growth. Buy.com was launched in November 1997, with 30,000 high-tech products. In one year Buy.com, sets first-year record with $125 million in sales. The company has expanded in numerous profit sections such as entertainment parks, subsidiaries, and large international breweries. Buy.com continues to introduce new brands. The target market is college campuses and sports. Currently, Buy.com is spending considerable amounts of money in the Spanish marketing field. Some weaknesses are the loss of investor interest due to lack of
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• Insufficient suppliers
• Unplanned products
• planning
• Lack of industry knowledge
CanGo has the ability to compete with their competitors in any facet of the industry. There are high profit margins in the e-commerce industry. There is an increase in demand in the online gaming industry. There are no major barriers to entry and the future growth potential is limitless.
Coenen, T. (2009). More Accounting Mistreatment by Overstock.com. Retrieved February 11, 2010, from http://www.sequence-inc.com/fraudfiles/2009/02/09/accounting-mistreatment-by-overstock/ Fornell, C. (2007). ACSI Quarterly Commentaries Fourth-Quarter 2007 Survey. Retrieved http://www.theacsi.org/index.php?option=com_content&task=view&id=17&Itemid=165
Taub, S. (2008). Botched ERP Hookup Spurs Restatement. CFO.com. Retrieved February 9, 2010. Retrieved from
• Insufficient suppliers
• Unplanned products
• planning
• Lack of industry knowledge
CanGo has the ability to compete with their competitors in any facet of the industry. There are high profit margins in the e-commerce industry. There is an increase in demand in the online gaming industry. There are no major barriers to entry and the future growth potential is limitless.
Coenen, T. (2009). More Accounting Mistreatment by Overstock.com. Retrieved February 11, 2010, from http://www.sequence-inc.com/fraudfiles/2009/02/09/accounting-mistreatment-by-overstock/ Fornell, C. (2007). ACSI Quarterly Commentaries Fourth-Quarter 2007 Survey. Retrieved http://www.theacsi.org/index.php?option=com_content&task=view&id=17&Itemid=165
Taub, S. (2008). Botched ERP Hookup Spurs Restatement. CFO.com. Retrieved February 9, 2010. Retrieved from