On a domestic level, Lowe’s’ ultimate competitor is the leader in the retail home improvement and appliances in America, Home Depot. However, trailing both Home Depot and Lowe’s is Menards, which focuses their operations in the Midwest. On a foreign level, Home Depot remains to be Lowe’s’ true competitor however other European companies in this industry, OBI and B&Q are still relevant competitors for Lowe’s to contend with. Lowe’s market share is approximately 16. 6 percent, while the total industry revenue comes out to $388.8 billion. New products that will have an effect on Lowe’s, and the industry as a whole are essentially innovations in every-day technology such as computers, tablets, and smart phones which enable customers to communicate
