Cafe Swot Analysis Essay

Competition and Market Analysis Currently theme Cafe is a brand new industry in the market of Canada. And like our cafe used small kittens as our theme, so that customers can directly get close to animals. This type of business model is very scarce whether in cafe or other food and beverage industry. For us, this is a huge market opportunity. When people are used to drink monotone coffee. Vkey Cafe provides a cozy place for customers to relax themselves, feel the hospitality of our cute kittens and enjoy their afternoon with animals where they cannot feel in a regular coffee shop. It is a new and fresh marketing model and this novelty is our primary means of attracting customers. Another aspect is to encourage people to get close to nature, caring for animals, caring for stray cats, which will adapt to the larger current trend of sustainable development, in the moment that the idea of environmental protection has just began to sprout, Vkey Cafe will be recognized and appreciated by the public. 4.1 Industry Analysis With the people 's living standards continue to improve, and Canadian government 's promotion of culture diversity. The idea of theme cafe imported from Asian countries, develop smoothly in the Canadian Market. Theme cafe market has quickly become a large urban consumer trends in Japan, …show more content…
Threat of new entrants Medium Presence of competition several established coffee brands (Blenz, Tim Hortons, Starbucks)
2. Completive Rivalry: Starbucks coffee, Tim Hortons.
1) Competitor Advantage
 Large-scale chain stores
 Operating experience
 Management theory and technology are relatively mature
 Brand name
 There are a number of loyal customers
2) Competitor Disadvantage
 With burden as the brand, the price is relatively high
 fixed customer; reaching out to potential customers relatively narrow
 fixed operating range
 The lack of flexibility (
3) potential