Did you know ancient civilizations even used advertising to promote and convey their messages to various audiences? Of course, there was not a spec of high glamour marketing tactics used but ever since, the world of advertising has taken off. Today we encompass numerous types of advertising in various forms, especially in a digital society. Magazines are one of the many forms that embodies advertising and that has also seen the decline of hard copies due to the digital form access. However, many still prefer the hard copy magazines as its easier to read. Magazines such as Vogue’s December 2017 issue and Cosmopolitan December 2017 are both lifestyle and fashion magazines that clearly target women however, have numerous of differences and similarities
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At first glance at Cosmopolitan’s December 2017 issue, it can be seen that model and actress Hailee Steinfeld stars the cover. The cover not just features her in a navy lipstick design short dress in a light blue background. The magazine also is highly surrounded by the bold font colors of red and black messages, along with the bold red Cosmopolitan letters. Furthermore, Cosmopolitan exhibits many beauty messages and advice for the viewer. One of the messages on the cover states, “HOT SEX Diaries!”. Another message reads, “Hailee Steinfeld The Surprising Time She Feels Sexiest”. As both of messages are in bold color black font, the characteristic aids to captivate the viewer to read the articles inside in hopes to aid them to feel that certain way. In comparison to Cosmopolitan December 2017 issue, Vogue’s December 2017 issue also features a celebrity. Meryl Streep stars in the December cover sitting down in a light brown background as she wears a white blouse and brown pants. Along the cover the text that surrounds her is white colored and in the similar font except for Vogue’s letters …show more content…
The type of advertising content found in both magazines can be a primary explanation why they both have similarities but also carry major differences which sets them apart and their respected audience. Looking throughout Vogue’s December 2017 issue it can be seen that it embodies ads of very high named brands of clothing, perfumes, cars, jewelry etc... Some of the ads can take up two whole pages. For example, one of the ads promoted the Twilly d’ Hermes girl perfume that took up two whole pages this is a common correlation with numerous of other brands in which are promoted in this magazine. These ads can be more fairly easy and focus primarily on their desired product they want to promote. The types ads found in Vogue also correlate to the audience it aims to target in which is the higher income class. Along my research I encountered various ads that promoted products at the price range of $500 and up. One example is a Gucci ad that features a model wearing a Gucci shirt ($1,300) and skirt ($4,980) on (194-195). In addition, Vogue features brands that you typically see at the malls but even then some of their advertisements products are very exclusive. On the other hand, reading through Cosmopolitan there was a drastic change in the type of ads of brands. In Cosmopolitan they heavily have ads that can relate to the
At first glance at Cosmopolitan’s December 2017 issue, it can be seen that model and actress Hailee Steinfeld stars the cover. The cover not just features her in a navy lipstick design short dress in a light blue background. The magazine also is highly surrounded by the bold font colors of red and black messages, along with the bold red Cosmopolitan letters. Furthermore, Cosmopolitan exhibits many beauty messages and advice for the viewer. One of the messages on the cover states, “HOT SEX Diaries!”. Another message reads, “Hailee Steinfeld The Surprising Time She Feels Sexiest”. As both of messages are in bold color black font, the characteristic aids to captivate the viewer to read the articles inside in hopes to aid them to feel that certain way. In comparison to Cosmopolitan December 2017 issue, Vogue’s December 2017 issue also features a celebrity. Meryl Streep stars in the December cover sitting down in a light brown background as she wears a white blouse and brown pants. Along the cover the text that surrounds her is white colored and in the similar font except for Vogue’s letters …show more content…
The type of advertising content found in both magazines can be a primary explanation why they both have similarities but also carry major differences which sets them apart and their respected audience. Looking throughout Vogue’s December 2017 issue it can be seen that it embodies ads of very high named brands of clothing, perfumes, cars, jewelry etc... Some of the ads can take up two whole pages. For example, one of the ads promoted the Twilly d’ Hermes girl perfume that took up two whole pages this is a common correlation with numerous of other brands in which are promoted in this magazine. These ads can be more fairly easy and focus primarily on their desired product they want to promote. The types ads found in Vogue also correlate to the audience it aims to target in which is the higher income class. Along my research I encountered various ads that promoted products at the price range of $500 and up. One example is a Gucci ad that features a model wearing a Gucci shirt ($1,300) and skirt ($4,980) on (194-195). In addition, Vogue features brands that you typically see at the malls but even then some of their advertisements products are very exclusive. On the other hand, reading through Cosmopolitan there was a drastic change in the type of ads of brands. In Cosmopolitan they heavily have ads that can relate to the