Dreaming up new ideas and introducing new products into the market brings about additional possibilities and uses of products. Being the co-founder and president of First Flavor, Jay Minkoff is involved with the production of Peel ‘n Taste®, which is an edible film product (Solomon, Marshall, & Stuart, 2012). Allowing the customer to taste products ranging from fruit juice to toothpaste, the edible film is designed for in-store use as well as being inserted into magazines and other marketing literature. The idea of a tasting strip was pursued by Adnan Aziz who was captivated by the film Willy Wonka and the Chocolate Factory (Steele, 2010). Allowing customers to taste new product flavors before purchasing brought about a new dimension for
