We expect our strongest market segment to be tourists, snowbirds and obese people. The first group is tourists. According to our research, Yuma AZ. receives 1,300,000 of tourists every year. We expect that at least 15% of the tourist will stop by the store and buy some of the great products we offer. The second group is the snowbirds. Every year Yuma receives around 90,000 snowbirds. Snowbirds are winter visitors that come to Yuma because it is the warmest city in the USA to spend the winter. Snowbirds are usually elder people who prefers to eat healthy because doctor instructions or to prevent illnesses. Snowbirds are potential customers to Smart and Organic Company. Our third group is the obese people who would like to take care of themselves
