All three ads have similarities and differences, the first add by Pepsi has a lady in an older looking blue dress with blue hair that looks like a queen or type of royalty. In the picture she is drinking a Pepsi and in a big white fancy font it says “Pepsi for all”. In the second ad by …show more content…
She looks like she belongs to royalty such as a queen or princess of some sort. I feel they use this to show that everyone drinks it no matter how high class they are and that maybe if you drink it you will be on the same level as her. In the mountain dew ad they use a famous basketball player. They expect you to have previous knowledge of basketball so your aware of who he is. They use a famous player like this to try and convince you that you can be as good as him in basketball by drinking the product. The third ad however does use anyone but still gets its point across. The third ad by mountain dew uses something that the other two do not, it uses a hashtag in its ad. I think the reason they use this is because when people see it they will make a post with the hashtag and it gives mountain dew free advertising. The hashtag stands out quit well. After your eyes look directly at the mountain dew bottle the hashtag is the second thing your eye is drawn