Comparison Of The Cuban Government And The Bacardi Family

Improved Essays
The rum war is an interesting topic about two families that fled Cuba when Fidel Castro took over. These two families both were in the alcohol business, but the Cuban government took over their businesses. Currently the Cuban government and the Bacardi family are fighting over the rights to sell the Havana Club rum. The Arechabala family founded a distillery in Cardenas, Cuba in 1878. The company was named Arechabala S.A. In 1934 the company created Havana Club which is a brand of rum created in Cuba. And now one of the best-selling rum brands in the world. The government of Cuba took over the company in 1960. This was when the revolution in Cuba took place and the dictator Fidel Castro came to power. This caused the Arechabala family to leave Cuba for Spain and United States of America. The …show more content…
The main countries were the Soviet Union and Eastern Europe. The company was considered a national jewel by the Cuban government. None of Cuba’s Havana Club rum ever made it legally into the United
States. The reason for this is because in 1962, the United States imposed an embargo on Cuban imports in response to the Cuban government taking over private businesses. Since the Arechabala family stopped producing rum the U.S. trademark registration for Havana Club lapsed in 1973. The Cuban government took advantage of this and registered the mark in the U.S. in 1976. The Bacardi family also moved from Cuba when Fidel Castro took over. They moved their operations of making alcohol to Puerto Rico and the Bahamas. By the 1990s, Bacardi had become the world’s

Related Documents

  • Improved Essays

    (99)Most of the success throughout the of the brand is attributed to Emilio’s brother in law, Enrique Schueg. Shueg was a great business executive who recognized the importance of expansion for the company whenever an opportunity arouse. Enrique Schueg was chosen as president of the company after the founders brother signifying that “business expertise was more valuable than bacardi blood.” (pg 112) During Prohibition, the executives of the Bacardi company knew that if they focused on maximizing their advertising campaign their profits would increase.…

    • 1249 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    During the original embargos against the Cuba by the United States in the 1960 and 1970s, the Soviet Union replaced the U.S. as a major trade partner. In the 1990s, South American nations, Russia, and other regional trade partners simply filled in the trade gap that was left by the U.S.: “The countervailing power of host countries and the self-interested behavior of private actors denied American trade hegemony during the embargo” (Rodman, 2001, p.106). In this scenario, the Americans only encouraged foreign nations outside of their economic sphere to trade with Cuba, which helped to sustain the economy during the embargo. The 1992 Cuban Democracy Act had merely replicated the Cuban embargo of previous years, yet it had changed the political ideology of the embargo as a democratically motivated objective. However, the reality of international trade disallowed the American government to have complete authority and enforcement over the embargo.…

    • 684 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Since the late 19th century till now Tampa has played an influential role in the love/hate triangle between Cuba, America, and Spain. This theme has reoccurred multiple times in history: becoming a topic of discussion/objection both culturally and politically for all Tampa citizens. The planned annexation of Cuban from Spain during the Civil War, the Ten Years War, and the Spanish America war are the biggest examples. In the case of Cuban cigar production being introduced to Tampa Bay Area, the triangle’s influence was obviously…

    • 2921 Words
    • 12 Pages
    Great Essays
  • Decent Essays

    Well everything political and economic has an impact on other nations, like the Cold War the U.S. was facing the possibility that Russia was putting nuclear weapons on the island nation of Cuba and because of that our economic trade with Cuba was not allowed Americans weren't allowed to buy anything from Cuba or visit Cuba through U.S. airports and this effected Cuba because they got economic value through the U.S. because of tourism, trade, and exports to the U.S.. That affected the U.S. economy because of tariffs and it affected Cuba also because they no longer could sell to the U.S. or even travel to. Even though Cuba and America still have a travel and economic embargo, the U.S. has the infamous naval base Guantanamo Bay. Guantanamo Bay remains on the island without conflict because early when the island was signed over to the U.S. in 1898, the U.S. gave Cuba their independence but Cuba would have to allow America to have the naval base and to take care of their affairs but we no longer take care of their affairs and just have Guantanamo.…

    • 380 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Contrasts in Living – Cuba vs. the United States of America An island of great natural splendor and cultural beauty languishes in the Caribbean Sea just 90 miles south of the tip of Florida, directly separating the USA mainland from its own territory of Puerto Rico. This island, called Cuba, was once a popular “playground” for the wealthy Americans who recognized the economic potential of this exciting and intoxicating country. Many considered it a paradise, because of its natural splendor, beautiful Hispanic women, exotic and erotic musical culture, and highly-treasured Havana cigars and island rum. Beneath this illusion of paradise lies a country of distinctive contrasts of living for the occupants.…

    • 1002 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    The shape of modern day Cuban society is undoubtedly and irreversibly built on the goal of withstanding imperialistic advances from the United States. Since the end of the 19th century, the United States has attempted to shape Cuba into an expendable asset that helps drive the economical wagon of the most powerful nation on earth. In this paper I will discuss the imperialistic endeavours America subjected Cuba to prior to the Cuban Revolution, how biased and misinformed reporting on Cuba has helped shape a negative image of Cuba and discuss Cuba’s involvement in ending a war between South Africa and Angola as well as Namibia gaining its long fought for independence. Since the Cuban Revolution, public perception of Cuba has been one of a country…

    • 1923 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Comparison Paragraph My Country, the United States and its Similarities Since 1492, the year when Cuba was discovered by Christopher Columbus, the largest island in the Caribbean has been a cultural treasure. Cuba is known for its cultural diversity introduced for Africans, Spanish, Frances and Asian influences. The island has produced famous known personalities in many different areas like fine arts, film, ballet, modern dance and theatre. Cuban music must be mentioned because it’s natural and unique rhythms as the Mambo, the Bolero, the Cha-cha-cha and the Danzon.…

    • 767 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    It is a very popular beverage in Cuba, especially the Havana Club which is produced and manufactured there. Most people in my country always have at least one bottle at home and every day in the afternoon, after have a long day of work, they take to sit in the backyard or on the balcony and…

    • 802 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The country of Cuba has a lot of great features. The leader of Cuba is Raúl Castro. The official currency is the Cuban peso. It is divided into 100 centavos. Pesos are divided into 1, 3,5,1,20,50,100.…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Employment was rare and the common citizen needed to accommodate their families, gangster-ism was unsafe however gave a simple approach to profit. At the point when the American government passed the Eighteenth changes banning liquor, those who indulged in alcohol were branded as criminals. It was organized criminal organizations who supplied the alcohol. In January of 1920 the American government banned the distribution and sale of liquor, the administration imagined that this would lessen crime and violence, however it had the opposite effect, it gave rise to more crime and bloodshed that would have been possible before this law was enacted. Liquor was seen as the “Devil's Advocate” and banning the substance would help enhance American lives.…

    • 491 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The Spanish-American War began on April 25, 1898. The war ended with a victory for the United States on December 10, 1898. The signing of the Treaty of Paris between Spain and the U.S. gave Cuba their independence from Spain, and the U.S. control over Guam and Puerto Rico. The United States also purchased the Philippines Islands from Spain for twenty million dollars. All of these events led to the United States becoming a major powerhouse and let the rest of the world know the authority that they had.…

    • 774 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Spanish American War

    • 757 Words
    • 4 Pages

    Cuban people have been revolting against the Spanish government since the early 1890s (History of Cuba 1). However, with many american investments in large corporations the cubans knew it was only a matter of time before America would involve themselves as well. Eighty-six…

    • 757 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Viva Cuba Analysis

    • 1199 Words
    • 5 Pages

    ¡Viva Cuba! is an outstanding masterpiece that debuted in 2005 and was awarded 7.1/10 on the International Movie Database. The story opens with the beginning of a beautiful friendship flowering between two children, Malu and Jorjito. Jorjito is a smitten boy from a lower social class who befriends Malu, a girl who was born into a much higher social class. Both of their mothers do not approve of their relationship due to the social standing, but pay no real attention for they [Malu and Jorjito] are just children. Alas, their friendship must come to a permanent halt once Malu 's mother announces her intentions to leave the country from Castro 's regime, marry her fiance, and live with him in his new homeland.…

    • 1199 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Cuba Normalizing Relations

    • 1341 Words
    • 6 Pages

    The embargo makes the U.S. and its world’s biggest market look like they're afraid of a tiny island. The U.S. is seen as an oppressor to the small caribbean country. Castro is very successful at painting the U.S. as the aggressors as he puts all the blame on them for the conditions that Cubans are living under. He is a very charismatic leader and is beloved by his supporters the world over. The embargo strengthens Castro’s political international clout in the world and his influence over Cuban exiles in Miami.…

    • 1341 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    My father is cuban and lived during the dictatorship Fidel. My father was born in a small puebla, or town, called Camaguey. It always intrested me to know what a day in the life of my father as a child it Cuba. Upon interviewing him, I initiated by asking him what the average day in the small Puebla of Camaguey had in store for him. This city on the southeast end of the island, attributes for the main source of import and export of Cuban sugarcane and coffee.…

    • 1360 Words
    • 6 Pages
    Improved Essays