The main countries were the Soviet Union and Eastern Europe. The company was considered a national jewel by the Cuban government. None of Cuba’s Havana Club rum ever made it legally into the United
States. The reason for this is because in 1962, the United States imposed an embargo on Cuban imports in response to the Cuban government taking over private businesses. Since the Arechabala family stopped producing rum the U.S. trademark registration for Havana Club lapsed in 1973. The Cuban government took advantage of this and registered the mark in the U.S. in 1976. The Bacardi family also moved from Cuba when Fidel Castro took over. They moved their operations of making alcohol to Puerto Rico and the Bahamas. By the 1990s, Bacardi had become the world’s