Protectability: it is the most important factor of brand elements. Only that brand elements should be choose that can be legally protected internationally and can must be registered with the legal bodies. Coca-cola: coca-cola has the brand elements that are legal protection internationally and is formally registered by the legal bodies. Pepsi: though the customers know that the brand name, logo pr symbol cannot be copied, but copies of its logo are easily found anywhere specially on internet. But customers never try to copy and protected element of brands they know it is illegal to do so. Adaptability: it is the concept of bringing innovation over time, according to consumers need and wants. The updating of a brand, changes in its logo, slogans etc is the key to a successful brand. The more flexible a brand is, the more easily innovation is brought into it. Coca-cola: coca-cola is a very flexible brand and can be updated easily according to the consumers needs. The characters and logo can be easily redesigned to bring an interesting change in the brand. Pepsi: Pepsi has already developed
Protectability: it is the most important factor of brand elements. Only that brand elements should be choose that can be legally protected internationally and can must be registered with the legal bodies. Coca-cola: coca-cola has the brand elements that are legal protection internationally and is formally registered by the legal bodies. Pepsi: though the customers know that the brand name, logo pr symbol cannot be copied, but copies of its logo are easily found anywhere specially on internet. But customers never try to copy and protected element of brands they know it is illegal to do so. Adaptability: it is the concept of bringing innovation over time, according to consumers need and wants. The updating of a brand, changes in its logo, slogans etc is the key to a successful brand. The more flexible a brand is, the more easily innovation is brought into it. Coca-cola: coca-cola is a very flexible brand and can be updated easily according to the consumers needs. The characters and logo can be easily redesigned to bring an interesting change in the brand. Pepsi: Pepsi has already developed