Hofstede Cultural Analysis

The first dimension compared is “Power Distance” which is an indicator that boundaries between people at different levels within that society or organization are clearer and more firm (Payne). In the Hofstede comparison of this dimension as it relates to American and Japanese societies, the two cultures have somewhat similar scores which indicates they view others as equals and less likely to question authority. As it relates to the operating a Snap Fitness club in Tokyo, Japan, the score in this particular Hofstede dimension suggests eliciting feedback from club members and employees may be difficult. A cornerstone of Snap Fitness’s success is their ability to solicit feedback from and respond to member’s requests. The management of a new Snap Fitness location may want to consider incentives such as promotional giveaways (i.e. t-shirts, water bottles) in exchange for member feedback. Bear in mind, this may increase operating costs as compared to U.S. based clubs.
The second cultural dimension compared is “Individualism vs. Collectivism” which indicates whether members within a society define themselves as individuals or associate themselves with a particular group. In Hofstede’s comparison of …show more content…
In general terms the organization will likely choose to either converge or diverge. Although somewhat intuitive, cultural convergence is the acceptance that cultures are becoming more similar whereas divergence is simply the refusal to accept the cultural values of others (Payne). “Understanding how to work in different cultures, while not giving up one 's own belief system, will separate the mountain climbers who make it to the summit from those who are stuck at base camp - and from those who plunge to their demise (McGarvie).” If an organization endeavors to reach the summit, they may consider a variety of tact’s as it relates to managing cultural