During the early nineteen thirties to the mid nineteen fifties, tobacco was advertised in popular culture as an acceptable recreation. Since it was so popular, the Tobacco industry would advocate their product in such a way that tobacco could solve any of your problems; from the forties to mid fifties cigarettes could help you relieve …show more content…
This can be observed when you compare Lucky Strike cigarettes to the McDonald’s “Our Food Does Rot” campaign; Luckies says “Your throat protection - against irritation - against cough”. Another similarity between the two Industries is when portraying their product they use young attractive people who, seem as if they are all friends, are enjoying the product being advertised. Both tobacco companies have used people of influence to show how popular or superior their product is to others, based on the idea that if a celebrity likes it then it must be good. Not only have both Industries used celebrities or the current trend, in most video advertisements they personify that the product being shown is the reason everyone decided to go on adventure and have a great