Publix Case Study

On a country wide scale, if someone was asked to recognize the superstore Walmart, it wouldn’t be a challenge given it’s popularity in the United States. Publix is a supermarket grocery chain that was first established in Lakeland, FL, that has now crossed borders into many other southern states. Given the difference between the franchise 's overall store locations, the atmosphere when consumers first walk in varies.
While Walmart not only has a large produce and food selection, it has every other product ranging from makeup, articles of clothing, automobile spare parts, hundreds of paints, gardening tools, and flatscreen televisions. It’s a popular stop for most shoppers who plan the all night shopping spree known as Black Friday because of the wide variety of products offered. It’s an advantage for consumers who need random and unrelated objects all in one trip; not having to run around from store to store which ultimately save gas money. If a person were to choose a Publix experience over a Walmart experience, their choices are limited to food products and …show more content…
Comparing the two companies as a whole is easy, but not every individual store stands up to the company’s standards and reputation. The Publix located in Southgate Plaza in Lakeland, Florida, has one of the worst staff that argurgue and demade tasks from customers. It is hard to find guidance and understanding when the they call police on customers who are aggravated and confused. Walmart located in Auburndale, FL, runs on a healthy and high quality staff that help consumers when needed at any time. So when people really need to decide whether to shop at Publix or Walmart, many factors play into the decision. The most important being the products needed to be bought on the trip, and which individual location and staff is at the store to get the fullest out of the