• Home Page
  • Comparing Two Contrasting Advertising

Comparing Two Contrasting Advertising

Improved Essays
Show More
A range of techniques can be used to advertise a product, person or idea to a specific market. The analysis of two contrasting advertisements – I Am Jamie Oliver JR. by Nikon and Elegance is an attitude by Longines – assists in the evaluation of the effectiveness of each ad. In the case of these two adverts completely different products are being promoted to the same target audience, the audience being families, and as for the products; Nikon is selling a camera and Longines a watch. Even from first glance it is evident that the first ad uses more effective strategies to appeal to the target audience.
Nikon’s advertisement incorporates colour, endorsements, and a short description to sell their latest camera. Therefore, intentionally reinforcing

Related Documents

  • Improved Essays

    A Rhetorical Analysis Of Mercedes Ads
    • 742 Words
    • 3 Pages

    A Rhetorical Analysis Of Mercedes Ads

    Advertisements, from billboards on the side of roads as well as ads found while scrolling through social media sites, are everywhere thriving for attention. Advertisements communicate information to consumers about a specific product, company, or service offered by a business. Quickly glancing at an advertisement does not provide enough time to completely analyze it. Through the use of Aristotle’s three appeals, ethos, pathos, and logos, Mercedes’ advertisement strongly notifies viewers that the Mercedes SLK will take adventurous people anywhere they wish to go.…

    • 742 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Jean Kiilbourne's Article: Jesus Is A Brand Of Jeans
    • 789 Words
    • 4 Pages

    Jean Kiilbourne's Article: Jesus Is A Brand Of Jeans

    As I watch television, or drive through the city, all I see are advertisements. In my personal opinion, I rarely pay attention to advertisements, unless they deal with life of humans, animals, babies, and fashion. Advertisements have to leave a statement that will have me thinking to myself on life of others as well as mines, or if I really want to purchase an item. In the article, “Jesus is a Brand of Jeans,” the writer, Jean Kilbourne explains to her readers about advertising and how it is affecting today’s society. Advertisements can be seen any and everywhere and its purpose is to persuade the viewers to get a certain item.…

    • 789 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Consumer Psychology In Charles O Neill's The Language Of Advertising
    • 1238 Words
    • 5 Pages

    Consumer Psychology In Charles O Neill's The Language Of Advertising

    I come in contact with advertising everyday. The advertising I discern varies from graffiti on buildings to billboards along the highway to pictures in a magazine. Advertisements, along with the advertisers, have one sole purpose; to attract the consumer’s eye. Although there are various forms of advertising, all advertisements speak the same seducing language. In, The Language of Advertising by Charles A. O’Neill, he discusses the many language techniques advertisers use.…

    • 1238 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Advertisements R Us Analysis
    • 946 Words
    • 4 Pages

    Advertisements R Us Analysis

    Name- Tizeta Rustin Class- English 1101 Instructor- Dr. Buell Wisner Date- 09/24/2017 Analyzing “Advertisements R Us” by Melissa Rubin The analysis by Melissa Rubin’s on the 1950 Coca-Cola advertisement allows readers to identify the main point of the ads easier.…

    • 946 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Arby's Advertising Campaign Paper
    • 1061 Words
    • 4 Pages

    Arby's Advertising Campaign Paper

    For this type of advertising to be effective, the brand needs to force value into the ad to successfully straddle the line between the customer’s annoyance and his or her ability to recall the product (Baron, Brouwer, & Garbayo, 2014). The marketing team…

    • 1061 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Rukavina Family
    • 1202 Words
    • 5 Pages

    The Rukavina Family

    A simple advertisement that merely displays the product can no longer impress the television viewers of today; therefore most commercials nowadays include a storyline that help enhance the product. The two television advertisements that were examined both promoted types of cleaning products, but since the items had different purposes, the advertisements convey the products by using different methods. By carefully analyzing the scenes, it is clear that the main goal of the two advertisements is to promote the advertised product by showing a sense of empathy and diversity by portraying the lives of two unorthodox families. Although both commercials contained a similar concept, each story was customized in a way that would best suit the product…

    • 1202 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Advertisement Analysis: Field And Stream
    • 566 Words
    • 3 Pages

    Advertisement Analysis: Field And Stream

    The advertisements that I chose to examine and delve into was pulled from the magazine “Field and Stream”. The audience for the Field and Stream magazine encompasses a range consisting of young adult males to a more moderately aged male who enjoys hunting and fishing. Because of this audience, the colors have to automatically be hard and very aggressive. The two advertisements promote a new bullet that has come out.…

    • 566 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Glaceau Smart Water Advertising
    • 978 Words
    • 4 Pages

    Glaceau Smart Water Advertising

    Advertisements are the means to selling a product. Advertising is designed to create a desire for the product in order for it to be purchased by the consumer, usually done by using an image or commercial. Not only do ads appeal to the public, but they use a system of manipulation that distorts the consumers mind to not only want the product, but need it as well. When advertising is done right, it causes the potential customer to find the product as a necessity to have a perfect life. The mode of persuasion in each ad is done through Pathos, Logos, and Ethos.…

    • 978 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Breitling For Bentley's Advertisement Analysis
    • 721 Words
    • 3 Pages

    Breitling For Bentley's Advertisement Analysis

    Advertising is simply a game of appealing to our untapped emotions and desires. The question is, how do advertisers know what emotions and desires will appeal to us? The answer to that question has been known by advertisers for many years; subconsciously people want to feel and look better or above everyone else. Almost all advertisements indicate how their product will make a person stand out. Breitling for Bentley does this by saying the watch is "The Essence of Britain.…

    • 721 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Comparing Two Advertisements Essay
    • 1002 Words
    • 5 Pages

    Comparing Two Advertisements Essay

    The following are two advertisements on perfume by Instinct and Giorgio Armani, which demonstrated the power of degree given from man to woman. Power is authorized from male’s gaze and how the female is trying to impress themselves sexually available to men in the advertisements. Self-fetishism is a sign to resemble self-empowerment, it is also a key to reckon how power can be given by male to female. In order to further emphasize on the establishment of self-appearances on a female’s body, female’s body is positioned in the two advertisements in a way to be observed by the male. Of the gender differences, there is a norm which woman tends to make themselves more appealing to the man.…

    • 1002 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    With These Words I Can Sell You Nothing, By William Lutz And The Language Of Advertising
    • 1536 Words
    • 7 Pages

    With These Words I Can Sell You Nothing, By William Lutz And The Language Of Advertising

    Even though advertising is a different language than the usual language people here on a daily basis it is very simple to depict if one would just dissect it a little bit. “O’Neill talks about how it is the viewer’s responsibility to understand the meaning behind what…

    • 1536 Words
    • 7 Pages
    Improved Essays
    Read More
  • Great Essays

    Creativity Without Strategy In Advertising
    • 1286 Words
    • 6 Pages

    Creativity Without Strategy In Advertising

    Every print advertisement carries a specific message that is associated with the marketing objective of the sponsor. Another important aspect that have been used in the advertisement is its simplicity. The simplicity attracts consumers and makes them easier to get the message that being p[resented with an advertisement. In one of the articles author stated stat "Essential element in advertising communication is to keep things simple. Usually the difference to an award-winning ad and an ad that brings in the results is simplicity.…

    • 1286 Words
    • 6 Pages
    Great Essays
    Read More
  • Improved Essays

    The Importance Of Creative Advertising
    • 773 Words
    • 4 Pages

    The Importance Of Creative Advertising

    Advertising is the means of communicating a salient message to the users of a product or service. At its best, advertising will create a sense of urgency for the consumer, an awareness - often honest and accurate – that there are products, places, styles or sensibilities that cry out for action or attention (Jordan Zimmerman, 2003). Most people believe that good ads should be funny, well written or visually dramatic. The truth is, the very best ads work because of the strategy behind them (Bradley J. Sugars, 2006). Advertising is not simply an art, but a combination of art and science.…

    • 773 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Persuasive Essay On Advertising
    • 1152 Words
    • 5 Pages

    Persuasive Essay On Advertising

    Persuading is a major component to advertisements, and one could say that companies get their persuasion techniques from a famous philosopher named Aristotle. Aristotle has three techniques for persuasion: Logos, Pathos, and Ethos. Companies use these strategies to support their primary message – what Aristotle would call “Enthymeme.” The short 17-second skit commercial advertisement…

    • 1152 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Comparing Two Advertisements Analysis
    • 1166 Words
    • 5 Pages

    Comparing Two Advertisements Analysis

    Q: Compare two advertisements of a product and then compare the type of cultural differences taken into account, focus the country of the advertisement , its color, theme and background? OUR PRODUCT: McDonalds. HISTORY: Mcdonalds fast food chain was started in 1940 by Richard and Maurice McDonald, which is now a product that is served in more than 115 countries, feeding thousands of people everyday.…

    • 1166 Words
    • 5 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings