During 1770 to 1820, the impact of the Industrial Revolution, changed the way society experienced almost every aspect of daily life. A period of economic growth, manual labor was replaced with the efficiency of machinery and mass production. With profound advances in technology, the nature of type and graphic design was also considerably changed. Visual communications became more sought after and accessible than ever before. With high demands in place, typography underwent two major changes; new developments of print media and the creation of new type designs dedicated to the rapidly growing commercial masses. ()
Up until the Industrial Revolution, people lived within a subsistence agricultural community.