Throughout Klein’s argument, she demonstrates the historical development starting off with the conversion from selling manufactured products in local factories to marketing brands that are often identified with society’s culture. She suggests that products are made while brands are sold. Klein incorporates that corporations are becoming too fixated on their own brands that their productions became secondary. Therefore, the brands would adjust to methods in attempt to decrease their production costs. Factories were moved to third world nations where labor laws and minimum wages do not exist. Klein uses Nike as an example of a company using third world labor to produce its products. She adds that a negative reaction was formed including culture
