Comparing Gucci Guilty And Radiance, By Britney Spears

Advertisements make such good bait for the human eyes. Companies spend essentially billions of dollars on advertising their products. Businesses use many different methods to make their product sell and make their customers want to get it. Advertisements convey essentially a psychological desire to get the product and use it because that ad makes them what to be like the person in the commercial. The products I am comparing are “Gucci Guilty” and “Radiance “by Britney Spears. Advertisements have more story than they appear to have at first sight to consumers but psychologically its more.
Both advertisements show a woman and their body language in a sense. For example, “ Radiance “ Perfume by Britney Spears uses a sense of class and glamor. In a way, she looks natural and with her white dress she looks like a woman with class. However, she looks straight at the camera this shows a bit of confidence in the way she looks. In the other ad for “Gucci Guilty,” they have a woman with a man. They apparently are shirtless or nude. The woman is looking straight into the camera. The woman shows confidence and in her eyes she shows she’s in control. This also shows some lust in her eyes, and the guy has a desire for her.
In both ads they use very different backgrounds …show more content…
Businesses know what the public want or what they want internally. They make you think of buying their product your buying what you want mentally which is the need for control or lust or confidence that with their product they are providing you with that. They relying on your human needs for those things to happen and so why they aren’t afraid to spend billions on advertisements because they know you can't fight human nature of how humans are. These ads show so much more than to the blind eye, and now you