Comparing Friedman And Mackey

Friedman and Mackey have very interesting views and perception on what are responsibilities of a business. Friedman view is very simple and clear. Friedman believes, “there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud." Mackey’s views are more incline with the trend of modern society and my own person views as well. Mackey’s feels that putting the customers ahead of investors will organically build a profitable company.

Friedman and Mackey’s end goal is the same but building their paths to get there aren’t the same. Friedman and Mackey both want a profitable sustainable business but Friedman is all about the bottom line (profit) and Mackey is more about the triple bottom line involving all three elements, …show more content…
In corporate meetings, instead of having bagels, cookies and sugary drinks we have fresh fruit, salads, skinny popcorn and water. CVS started with their primarily stakeholders and built a corporate culture that could be emulated outside of the corporate walls. It was very easy to promote and encourage a smoke-free way of life to our customers and corporate partners because the company has promoted and encourage employees long before they decided to stop selling tobacco products to