At first glance, the similarities between Edward McKnight Kauffer's "Soaring to Success" poster, A.M. Cassandre's "Dubonnet" posters, Man Ray's "London Transport" posters is the use of geometrical shapes found in cubism. The greater connection these posters have is within structure and the composition that each work represented as a whole. They have paved the way for modern advertising by thinking outside of the box and building the industry.
“Cassandre effectively presents the product in the language of desire that structures modern advertising, so that the viewer connects the product to n intangible, satisfying experience-the sense of being filled up-rather than to mundane, mass-produced beverages.” (Eskilson) These poster demonstrate the
“Cassandre effectively presents the product in the language of desire that structures modern advertising, so that the viewer connects the product to n intangible, satisfying experience-the sense of being filled up-rather than to mundane, mass-produced beverages.” (Eskilson) These poster demonstrate the