Compare Snickers To Our Chocolate Explosion

We created a candy bar that is flavorful, original and unique. In our ad we effectively compared Snickers to our Chocolate Explosion candy bar. We think our product effectively reached to all age groups and audiences. When people tasted our product, an overwhelming majority liked our Chocolate Explosion better than Snickers. Our candy bar is also much more natural and tastes better than any other candy bar at the store.

In our attempt to show the unity that this candy bar brings to people we created an image of a face made up of people from all different countries and ethnicities. I think we succeeded with this. Also, we could have had a wrapper of our candy bar or a picture of one of us eating it. We used a lot of logos in our project …show more content…
We went back to my house, and for the next three hours we made candy bars that consisted of chocolate, peanut butter, pirouettes, and much more. Meanwhile, Nina and her mom were getting Snickers for the class to compare our candy to. In Chocolate Explosion, we made a peanut butter and chocolate mousse and put a pirouette in the middle. It had to stay in the freezer for 24 hours. The next day I took them out and coated them with milk chocolate then froze them again.

The next day we made a jingle on Nina's phone. Our jingle consisted of the State Farm music and we came up with the lyrics to it. Our lyrics were, “Our candy is dandy.” While we were presenting, we played our jingle. We think it added to the effectiveness of our presentation because it gave an unusual fun spin on it. Also since we used the State Farm music people recognized it and they were more intrigued.

I believe that is advertisement is effective.It applies to peoples emotions, and to their health concerns for their body. This advertisement is aimed for everybody, because candy bars are something everybody likes no matter how old they