In conclusion, the Sirius XM model of business and strategy has caused the company to become a channel and program, which has sustained as its primary method of creating and conveying value to customers. Sirius XM has also became a leader in the entertainment radio business. Sirius XM is currently at a crucial stage in its history and has achieved much success since XM and Sirius have merged rather than as separate companies. Sirius XM must continue to ensure that it maximizes all of its possibilities that are available to them as a single company
