Compare And Contrast The Marketing Mix Of M & M

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The Mars inc. started in 1911 when Frank C. Mars created the first Mars candy and in 1920 Forrest E. Mars joined his father in the business.The M&M’s candy was thought of during the Spanish Civil War, when Forrest Mars saw soldiers eating small chocolate with hard sugar coating The sugar coating was to prevent the candy from melting. M&M’s were designed to not melt in high temperatures. In the late 1940 M&M’s regular chocolate candy became available to the public. At first they were sold in cardboard tubes but, in 1948 the brown bag was introduced and it still remains today. When M&M’s were first introduced they didn’t have the “M” on the candy, it wasn't until 1950 that M&M were printed with the “M” on them. In 1976 they discontinued the red M&M due to a health concern but it was controversial so they added it back in 1987.
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Also with adding to the expansion of M&M’s in 1954, they created the red and yellow characters along with their slogan,” The milk chocolate melts in your mouth not in your hand”. As M&M continue to grow they have added more flavors including peanut butter, almonds, dark chocolate, dark mint, dark chocolate peanut, crispy and pretzel M&M’s. Different sizes include regular, mega and mini. They also have a M&M’s chocolate bar. In the 1980’s they introduced seasonal and special holiday line of M&M’s. Currently, on M&M’s website you are able to create and custom design your own personalized M&M’s. With 25 colors available you're sure to find your perfect

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