Organisational Theory (Classical and Human Relations Schools)
Richard Branson’s business philosophy is based on the human relations framework that is described by the organisational theory (Chang 2014). The school focuses on issues that pertain to communication, leadership, motivation, and group behaviour. It posits that managers should possess appropriate skills to enable them diagnose the causes of human behaviour, interpersonal communication, motivation, and leadership at the workplace (Chang 2014). Branson recognises the power of ensuring employee freedom and respect. He regards sovereignty as the stepping-stone of his success. He also adopts a democratic form of management where there are no established hierarchies. This phenomenal organisation …show more content…
According to behavioural theorists, one either acts like a leader or does not. In contrast with traits theory, it implies that if we can observe how leaders act, we can codify and measure this behaviour, find out ways to teach it, and help to develop future leaders (Branson 2008). Two underlying behavioural structures characterise leadership in the organisation. There is an orientation towards interacting and relating to other persons and task. A characteristic of Richard Branson is his relationship with employees at the Virgin group. Key practices include employee centeredness, relationship with people, concern for people and task orientation such as concern for production and task cantered approaches to business. The major weakness of the behaviourist theory is that it is concerned only with observable behaviour and ignores frequently unobserved intentions. People’s thoughts and intentions cannot be observed through social cues, and these can be covered behind observable behaviour (Goffee & Jones …show more content…
He is a non-conformist leader who focuses on originality of ideologies and the future. Considered a rebel in the business world, Tuner regularly extends his business into areas that he has no expertise. His ventures range from cable companies, sports franchises, ranching, and restaurant business. This situation is evidently his visionary leadership quality as he transforms old mental paradigms by creating strategies that mismatch with conformist reflection. On the hand, Richard Branson is a transformational leader. His style of leadership creates a vision to guide change through inspiration. He executes the change with the commitment of the members of the group (Scully 2008). This form of leadership is concerned with improving the performance of followers individually to their fullest potential. Branson augments the motivation, morale, and performance of followers through a variety of mechanisms including connecting the follower's sense of identity and self to the project and the collective identity of the organisation (Dauphinais & Price
Richard Branson’s business philosophy is based on the human relations framework that is described by the organisational theory (Chang 2014). The school focuses on issues that pertain to communication, leadership, motivation, and group behaviour. It posits that managers should possess appropriate skills to enable them diagnose the causes of human behaviour, interpersonal communication, motivation, and leadership at the workplace (Chang 2014). Branson recognises the power of ensuring employee freedom and respect. He regards sovereignty as the stepping-stone of his success. He also adopts a democratic form of management where there are no established hierarchies. This phenomenal organisation …show more content…
According to behavioural theorists, one either acts like a leader or does not. In contrast with traits theory, it implies that if we can observe how leaders act, we can codify and measure this behaviour, find out ways to teach it, and help to develop future leaders (Branson 2008). Two underlying behavioural structures characterise leadership in the organisation. There is an orientation towards interacting and relating to other persons and task. A characteristic of Richard Branson is his relationship with employees at the Virgin group. Key practices include employee centeredness, relationship with people, concern for people and task orientation such as concern for production and task cantered approaches to business. The major weakness of the behaviourist theory is that it is concerned only with observable behaviour and ignores frequently unobserved intentions. People’s thoughts and intentions cannot be observed through social cues, and these can be covered behind observable behaviour (Goffee & Jones …show more content…
He is a non-conformist leader who focuses on originality of ideologies and the future. Considered a rebel in the business world, Tuner regularly extends his business into areas that he has no expertise. His ventures range from cable companies, sports franchises, ranching, and restaurant business. This situation is evidently his visionary leadership quality as he transforms old mental paradigms by creating strategies that mismatch with conformist reflection. On the hand, Richard Branson is a transformational leader. His style of leadership creates a vision to guide change through inspiration. He executes the change with the commitment of the members of the group (Scully 2008). This form of leadership is concerned with improving the performance of followers individually to their fullest potential. Branson augments the motivation, morale, and performance of followers through a variety of mechanisms including connecting the follower's sense of identity and self to the project and the collective identity of the organisation (Dauphinais & Price