Compare And Contrast Mcdonalds And Burger King

Decent Essays
1- McDonald's and Burger King are one of the most important commercial competitions of American history. For more than 60 years, McDonald's has been the trail builder who set the standard by which all other franchises work. But there are clear signs that these roles may be counterproductive; the renewal of Burger king compels McDonald to adapt to them, not vice versa. McDonald's organizational structure facilitates market management on the basis of performance levels. As the largest fast food chain in the world, McDonald's continues to evolve to address current and emerging market issues. The company offers new products to maintain its performance in customer satisfaction. These endeavours are supported by the McDonald's organizational structure, …show more content…
Both of these restaurants have been in business for over 50 years. When comparing two, McDonald's is more famous than Burger King, and the former has a wider presence than Burger King. When comparing two burgers, you can see that McDonald's burgers are lighter than Burger King. McDonald's burgers can also be seen weighing 100 grams. While Burger King Weighs about 120 g. In fat content, Burger King has more in the content than McDonald's. The McDonald's burger contains about 9 g. Of fat while Burger King contains about 12 grams. There are also many variations that can be seen in serving the two restaurants. "Food will always be hot," is the motto of McDonald's service policy. When you go to the McDonald's restaurant, you get a high quality service. They focus more on the quality of service than the speed at which the dishes are served. An employee only takes one order at a time and the dish is prepared. Only after the first client is rendered that the employee handles the next client. Burger King is known to provide customers with many options and also to provide faster service. When comparing the McDonald's service to Burger King, Burger King is the fastest. One can also see certain differences in the organizational structure. At McDonald's, the order is taken by an employee, and the same employee serves the dish. However, in Burger King, the order is taken in one place and the food is served elsewhere. McDonalds is more famous than Burger King, and the former has a wider presence than Burger King. When you go to the McDonald's restaurant, you get quality service. They focus more on the quality of service than the speed at which the dishes are served. When comparing the McDonald's service to Burger King, the Burger King Service is the fastest. Burger King is known to provide customers with many options and also to provide faster service. At McDonald's, the order is taken by an employee, and serves the

Related Documents

  • Decent Essays

    Background of McDonald McDonald’s is an international brand of fast food restaurant which is one of largest franchises in the world. McDonald’s provides locally-relevant and quality food and drinks at various affordable price such as hamburger, chicken nuggets, French fries, breakfast and dessert. McDonald's restaurant offers a consistent menu, although there are geographic changes to suit local consumer preferences and tastes. In addition, McDonald's test on the existing basis of the new…

    • 1065 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Swot Analysis For Chipotle

    • 1924 Words
    • 8 Pages

    By using high quality food ingredient and advance cooking method to provide food for youth people who focus more on healthy. Now chipotle already have become one of the best sales fast food restaurant in America. Competitive analysis worksheet Name of competitor BurgerFi 1. Their Mission is “We don’t use shortcuts. Just classic American recipes created from honest ingredients and made-to-order by our smiling team.…

    • 1924 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    Wendys Swot Analysis

    • 1401 Words
    • 6 Pages

    These two competitors are far more stable than Wendy’s, due to the fact that McDonald’s CPM has a rating of 3.65, and Burger King CPM has a rating of 3.27 McDonald’s rating are far better than Wendy’s CPM ratings of 3.18. In my opinion McDonald seems to be the best company ratings for the CPM matrix, however this is only my opinion. Note: See Chart Competitive position, opportunities, and possible threats Wendy’s is still a strong competitor in the fast food industry. Wendy’s partnership with Arby’s and Tim Horton has been a beneficial venture. Wendy’s brand recognition is their biggest asset along with customer base loyalty.…

    • 1401 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    On 2015, the number of locations of Burger King chain was reported to be more than 15 000 locations around the world. 3.Strong Product Line:The mix of product along with the product line come with good and strong menu that manage to attract consumer attention. 4.Less Capital Intensive: 90% franchise of Burger King are owned by franchisee because Burger King management are more interested in innovating their menu rather than have to worry about finances.…

    • 1779 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    Burger King, Wendy’s, or McDonalds? I usually go with McDonalds, I don’t know what it is, but something about McDonalds attracts me to them more than the other two mentioned. Don’t get me wrong, I love all three of those fast food chains, but McDonald’s has a competitive advantage over the other two whether it be their food, customer service, or etc. In addition, their business strategy, alignment with its business, human resource, and staffing strategies also help create this competitive advantage. However, they are some threats that could impact McDonalds.…

    • 813 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    From fast food chains to never ending buffets one can become overwhelmed in deciding on what to eat. Yet, when faced with the option of McDonalds or Miyamis I can make a decision with no hesitation. Miyamis is the better option than Mcdonalds when deciding on where to eat out when comparing food quality, uniqueness, and customer satisfaction. When it comes to food quality Miyamis has McDonalds beat by a long shot. Miyamis is a Japanese Steakhouse that specializes in food cooked hibachi style,…

    • 733 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Fast food restaurants are common trend and fashion in peoples’ lifestyle. Most of the fast food chains such as McDonald’s and KFC are perfect in the business and in the fast food industry. Colorful decorations, icons, and advertising tips give people attraction to the business. The new generation of the fast food restaurants is trying to provide healthier choices for customers, but most of people still believe that fast food is unhealthy. Many fast food restaurants are introducing healthier way choice customers.…

    • 840 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The first difference is that the product is only available is certain regions and in certain seasons. The brand manages other products differently by availing them almost every time of the year and in nearly every fast food restaurant across the globe. The second difference in the management of others products is the enabling customization of food items like the Big Mac by customers. The Big Mac is packaged differently, customized based on customers’ preferences, and packaged in a relatively different way. These various aspects of the product’s management by McDonalds Corporation have contributed to its success and productivity to an extent that it is the most profitable product offered by the corporation.…

    • 1036 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Fast Food Restaurants

    • 1725 Words
    • 7 Pages

    With their many signature burgers such as “the Big Mac and Double Quarter Pounder reaching 540 and 780 calories” (McDonald 's USA Nutrition Facts for Popular Menu Items.) respectively, it 's no wonder why burgers get their unhealthy reputation. If consuming these burgers was not bad enough for one 's health, they are typically sold in bundles with fries and soft drinks to make a complete meal. Even if you were going to go for a medium fries and soft drink, the calories would still be somewhere around “340 calories for the fries and roughly 200 for a soft drink (using Coca Cola products as an example)” (McDonald 's USA Nutrition Facts for Popular Menu Items.). These number can reach way above the recommended amount of calories that you should have per meal.…

    • 1725 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Franchising Case Study

    • 1317 Words
    • 6 Pages

    So this is my first step thought action to reach the business on the top. I know people like fast food so i want to open fast food outlet. (Bell 1983-2003) Suitability for franchise (product or service) . Burger fuel franchising its regional store owner-oprate. Franchise business is more appropriate for manufacturing and distribution.…

    • 1317 Words
    • 6 Pages
    Decent Essays