In a Dolce and Gabbana Light Blue commercial, there is an attractive man and woman swimming in the ocean while Italian music plays in the background. The man is very fit and he is wearing a white underwear, similarly, the woman is also wearing a white swimsuit and looks like a supermodel. As the two of them come out of the water, he grabs her, and they start to kiss passionately. Then the scene is cut and the perfume is shown with the couple in the background still kissing and holding each other. Someone who is watching this commercial will not realize the associations that is being made, and how it is playing on social beliefs. For instance, if a man is watching this commercial, he might make an association between attractiveness and the
